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Dairy Sells Skin Care Products
Austin Allred is putting colostrum from his Royal Dairy to good use by making a skin care product with it. The first milk produced by a cow after giving birth is loaded with antibodies and nutrients, but a cow produces much more than a new calf needs. The innovative dairyman got the idea of putting the extra to work for humans when a family member had skin problems.
“Austin had a niece with eczema, and he suggested his sister give her milk baths,” says Nurst CEO and part owner Jennifer Davis. “He began researching the benefits of milk and learned what colostrum could do for the skin. He had extra and decided to find a use for it.”
Aldred has built a reputation for his 10,000-head Royal Dairy as being innovative and entrepreneurial. He developed a biofilter system that uses wood chips and vermiculture to remove nutrients from dairy wastewater. The system reduces the number of acres needed to irrigate with the filtered water and produces valuable worm castings.
To develop Nurst Rapid Repair Cream, Allred and his wife worked with a lab on the formulation. The skin cream can be used anywhere on the body and is safe for children and adults. The moisturizer is marketed as a favorite for dry acne-prone or aging skin and is marketed completely through social media.
“It’s pretty incredible to see the support we’ve had from the dairy industry on social media,” says Davis. “There are a lot of dairy women very active on Instagram, TikTok, and Facebook telling their farms’ stories to consumers.”
The support was enough that the company rapidly sold out its first batch of Nurst Rapid Repair Cream. It doesn’t hurt that customers are super satisfied and endorse the product with friends and family.
“We offer 100 percent satisfaction, and we’ve never had a refund request,” says Davis. “Word of mouth has given us lots of consistent clients.”
Other products are following too. “We’re formulating a toner and a face cream that should be available by November,” says Davis.
Davis encourages interested FARM SHOW readers to follow the company on social media to learn about product availability. Nurst Rapid Repair Cream is priced at $37.50 for a 3.4 oz. container.
Contact: FARM SHOW Followup, Nurst, 11792 Rd. 12.5 SW, Royal City, Wash. 99357 (www.nurst.com; www.theroyaldairy.com).

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2022 - Volume #46, Issue #5