2022 - Volume #46, Issue #2, Page #17[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
UTVs Built For Work And Play
Similarities between the two include steel bodies, box steel frames, a Mahindra-made 2.5-liter turbo diesel engine, heavy-duty transmission, full-size wheels, a 3,490 lb. towing capacity, durable axles and leaf springs.
“They’re built for hardcore use to be dependable and durable,” says Rich Ansell, VP of Marketing. “The main difference between the models is the Base is open to the elements with no cab. The All-Weather model comes with a fully enclosed cab, HVAC system, windshield, and doors.”
Roxor has simplified and limited options, but available accessories and add-ons include lightbars, winches, upgraded heavy-duty bumpers, windshields and wiper blades.
“Part of the benefit of its simplicity is how customizable it is,” Ansell says. “And while factory accessories have the advantage of quality and fit, we also know, with our dealers and customers, part of the charm of the vehicle is they love to check the independent aftermarket and shop for what they really want.
“People love its durability and simplicity, and they’re frankly all tired of having to fix and replace their plastic body side-by-sides on a regular basis. Roxor is built for everyday work.”
The Base and All-Weather UTVs are assembled in Roxor’s Auburn Hills, Mich., plant with approximately 70 percent of the parts made in India. Units can be purchased from Mahindra dealers across the U.S. although distribution has been limited due to ongoing Covid-19 related supply chain issues.
Ansell explains they are concentrating on U.S. demand before phasing back into Canadian markets. Exporting to other countries isn’t planned at this time.
The Base model sells for $18,899 and the All-Weather $26,299 plus S&H.
Contact: FARM SHOW Followup, Mahindra Roxor Offroad, 275 Rex Blvd., Auburn Hills, Mich. 48326 (ph 877-449-7771; email@example.com; www.roxoroffroad.com).
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