2022 - Volume #46, Issue #1, Page #24
[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story
| Read this issue]
New ATV Looks Like A Hummer
 |
“It’s a product we just happened to stumble across,” says Dale Lende, the owner of Dale’s Auto Mall. “A young man came in to introduce me to the Warrior line, and I thought they were unique enough to be a lot of fun to sell.”
Lende buys directly from the company, which gives them access to parts and more availability of products to better serve their customers.
“It’s 6-in. wider than any other comparable UTV in the industry,” Lende says. “The Warrior has enough size that three large adults can sit in the cab comfortably.
“This thing is very durable,” he says. “The frame is an inch thicker than anything else in the industry. It has 6-ply tires and an electric lift box that can lift up to 500 lbs.”
It’s got some amenities too, including air conditioning, heat, wipers and blinkers. It’s street legal and road-ready. “We’ve only been selling these for a year, and they’re already getting better and better,” Lende says.
“This is a great four-wheeler for the farm,” he says. “It’s not designed for play like many others are. This one is intended to work. It’s a 1,000-cc, 50-mph engine.
“The Warrior features a 5,500-lb. winch in front,” Lende says. “It comes with a 2-in. receiver. No other UTV offers that.”
The Warrior also has a snorkel airflow system. It’s different from other ATV/UTVs that take their airflow from under their frames. The air for a Warrior engine comes from the snorkel on top of the vehicle.
“The air intake is much cleaner than bringing it in from under the vehicle where it kicks up things like dust, water, and mud,” he said.
The frame is solid steel and truly does resemble a smaller Humvee. The headlights are comparable to those on a car, with high and low beams.
“It has a light bar in the center and another on top,” he says. “When a farmer or rancher looking for cattle turns those on at night, those lights are amazing. Those lights also come in handy when farmers and ranchers are out fencing.”
The vehicle comes in black, green and tan, with tan being the most popular color among customers.
The tan 2021 Massimo Warrior (called Quicksand) retails for $24,700, as does the black-colored Warrior. The Massimo Dominator X2 LTZ (green) is $15,995.
Contact FARM SHOW Followup, Dale Lende, Dale’s Auto Mall, P.O. Box #692, Jamestown, N. Dak. 58402. (ph 701-952-2374; www.DalesAutoMall.com).
Click here to download page story appeared in.
Click here to read entire issue
To read the rest of this story, download this issue below or click here to register with your account number.
