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Family Dairy Starts Organic Soap Business
“I was a stay-at-home mom on a dairy farm, caring for five children under 12, and I was searching for a way to energize myself and make the days more exciting,” recalls Stephanie Tranel.
Stephanie is the wife of Travis Tranel, one of four first-cousin owners of Tranel Family Farms, a 2,000-acre, 600-cow organic dairy operation near Cuba City, Wisconsin. In just over a year, Tranel Family Farms Soap has grown from a simple idea into a thriving internet and retail-distribution business. The growing collection of bar soaps is now inventoried at more than 30 retail stores in Wisconsin and Iowa and mail-ordered by customers in 25 states.
The Tranel bar soaps have clever farm-themed names such as Pasture Perfect, First Crop and Purple Bounty to name a few. They’re all manufactured in small batches in the Tranel’s kitchen and cured in specially created wood molds that give bars a favorable shape and texture. All soap recipes begin with organic milk from the farm that’s combined with pure lye and various fatty acids, “but not any of the toxic ingredients found in some popular soap brands,” Stephanie says.
The twist that makes Tranel Family Farms Soap products unique and aromatic is the organic ingredients grown on the farm: alfalfa and purple-bounty vetch from the fields, peonies and wildflowers from the garden, and clover from the pasture.
Contact: FARM SHOW Followup, TFF Soap (Stephanietranel@gmail.com; www.tffsoap.com).

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2021 - Volume #45, Issue #1