Website Improves Egg Sales

Website Improves Egg Sales Abbie Golombiecki from Morris, Minn., set up a website to sell her farm-fresh eggs online to her local community. “I started by using the website service Square,” Golombiecki says. “The Square platform is pretty easy to navigate. It wasn’t challenging at all to set up.”   The website enables customers to order eggs online and choose pickup or delivery. “That made it easier to make deliveries when people couldn’t be home, but I was in town. It’s nice to have another option for payment vs. leaving cash somewhere. Better yet, I can update stock on there, so I don’t always have to know off the top of my head how many eggs I have for when people want big orders.” Customers can select between washed and unwashed eggs. Unwashed eggs can be stored at room temperature for up to two weeks. Pricing begins at $4 a dozen for mixed-size eggs. After an egg purchase, Golombiecki schedules delivery or meetup locations. “I rarely set driving limits,” she says. “I’ll frequently deliver to Morris, Chokio, Alberta and Hancock areas, as I’m in those areas a lot. Going further out, I sometimes will do just a few extra dollars added for a driving fee, but sometimes will waive that if it’s a big order or multiple stops. Further yet, I’ll only deliver when I’m already going there. Usually, customers are willing to meet me halfway.” Golombiecki, who studied poultry management at Ridgewater College in Willmar, also raises beef cattle and believes the website should work well for selling beef, too. “Here’s my best advice—make sure your customers know about the website. For a while there, I only had one customer using it. When you’re starting out, advertising on social media, making business cards, or whatever else, mention the website. And stick with it. Even though I nearly shut it down when I had just one customer, now it’s nice to have it up and running.” Contact: FARM SHOW Followup, Abbie Golombiecki, Golombiecki Farms, 20616 565th Ave, Morris, Minn. 56267 (https://golombiecki-farms.square.site).

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