2023 - Volume #47, Issue #3, Page #09[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Local-First Meal Service Gains Popularity
Founder and CEO Joy Rubey envisioned Spade & Spoon as an impactful way to help others access healthy, local food. “When I was in my 30’s, I became a wife to a farmer, a mom, and a friend to several people battling terminal cancer,” she says. “I began to question what was happening in our food system - what we eat, how we grow food, how we build food resiliency, and how we can leave a healthier planet to the next generation.”
Rubey opened Acme Farms & Kitchen in 2011, which served as a local-first meal kit for the Pacific Northwest. “Since its inception, Acme Farms & Kitchen has helped sell more than $24 million of local food in the Pacific Northwest, working alongside 70+ local producers,” she explains. Now, Spade & Spoon is expanding Rubey’s mission by branching into the Colorado food system.
Spade & Spoon offers more than easier dinner prep - it aims to support the local agricultural economy. Rubey explains, “We wanted to create an alternative that supports a whole network of small producers. Each purchase supports local farmers, ranchers, makers, and bakers, providing them better access to stable markets, fair prices, and distribution efficiencies.”
Deciding what to offer within each meal is no minor consideration. “We select producers based on their farming practices or production sourcing, quality, taste, size of operation, location/delivery, and ease of working together,” says Rubey.
Spade & Spoon differentiates itself in another way - signing up for a subscription is entirely optional. Says Rubey, “We find most of our customers like the ability to customize their boxes and choose their meals without being tied to a subscription plan.”
Spade & Spoon currently offers four box varieties to accommodate different eating preferences, including vegan, vegetarian, and gluten and dairy-free options. Customers can also build their own boxes from various meal and dessert options. Pricing ranges from $91 to $119, and each meal within the box serves four people.
Contact: FARM SHOW Followup, Emily Tracy, Senior Account Manager (ph 919-449-4803; www.spadespoon.com).
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