2023 - Volume #47, Issue #3, Page #08[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Online Service Boosts Sales For Small Farms
“If I had to pick one thing they did for us, it was search engine optimization for better visibility on Google,” says Nelson. The firm also designed a custom GrazeCart website that enables customers to shop online easier, learn what’s new on the farm, and read about farming practices. The site was streamlined for both new and existing customers.
It paid off. “We have more new customers every month than we ever had before,” says Nelson. “When I ask how people found our farm, it’s mostly all internet searches. Our customers rave about how easy the website is to use.”
Nelson’s word-of-mouth experience is what has taken Grapevine from a one-woman shop with a 50-mile radius in northwest Indiana to a nationwide service with a dozen associates and growing.
“I had burned out working after 17 years in the marketing industry when a farming friend asked me to help her out,” recalls Sarah Highlen at Grapevine. “I helped her advertise on social media, and her business tripled. The original plan was to do social media and advertising for farms within driving distance of my home, and it took on a life of its own.”
Highlen quickly realized she could work with farms around the country, and today she does.
Highlen and her staff began helping clients understand and work with services like GrazeCart, Shopify, Square Online, Squarespace Circle and more. They continued doing websites, advertising, drip email, search engine optimization, graphic design, text message marketing, and other marketing-related work.
Currently, Grapevine works with more than 40 farms, has launched 85 websites, helped 15 non-profits, and claims more than 100 satisfied local food clients. In addition to farmers, the firm has worked with food hubs, local food businesses, and government entities across the U.S. and Canada.
Contact: FARM SHOW Followup, Grapevine Local Food Marketing, 2695 Patterson Rd, Ste 2-243, Grand Junction, Colo. 81506 (ph 219-225-6565; firstname.lastname@example.org; www.grapevinelocal.com).
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