2021 - Volume #45, Issue #5, Page #10[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Online Courses Teach Flower Farming
“What makes us stand out is all of our schools and courses are taught by seasoned professionals. They give a lot of information, not fluff. Courses are packed with hands-on information,” says Lisa Mason Ziegler, owner of the company.
She started growing and selling cut flowers in 1998, and her experience led her to give programs (up to 100 per winter/spring) and write a couple of books. She decided that online courses could provide more detailed and practical information, so she took a course about how to do them, and launched her first course in 2018. Her website offers two types of courses.
The On-Demand courses focus on specific aspects of flower farming such as seed starting, how to put on workshops, and no-till, micro-scale flower farming. The 1 to 4 1/2-hr. courses can be purchased anytime and the buyer owns it forever to refer back to. Prices range from $20 to $160.
“There is no instructor interaction but it’s easier for people to take little bites,” Ziegler says.
The “school” courses are 6 weeks of 2-3 hour video classes per week with enrollment open only once a year. They are more intense and include a weekly Zoom Q&A coaching session with the instructor during the 6 weeks. Plus, after school, students continue to network in a closed Facebook group with the instructor checking in. Topics cover the basics of growing in hoop and greenhouses, growing and marketing for weddings, and how florists can source locally grown flowers. The next class being offered is Growing Cut-Flower Crops in Hoop and Greenhouses with registration from November 19-23. Prices range from $495-$695.
Ziegler suggests checking out the website and requesting to be notified for future registration dates.
She notes that students in the Facebook group are getting early calls to buy all their flowers this year, so there are plenty of opportunities for flower farmers.
Contact: FARM SHOW Followup, The Gardener’s Workshop, P.O. Box 2987, Newport News, Va. 23609 (ph 888 977-7159; firstname.lastname@example.org; www.thegardenersworkshop.com).
Click here to download page story appeared in.
Click here to read entire issue
To read the rest of this story, download this issue below or click here to register with your account number.