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New App Matches Farmers With Custom Operators
When Molly Woodruff needs help on her farm, she goes to the Farmmee app and looks for local providers. Farmmee lists people who provide services farmers need. Released this past May, listings are still growing. Woodruff, CEO of Farmmee, and her partners, Becky McCrea and Cindy Rockwell, are confident it will grow quickly.
“Our goal is a thousand farmers and providers by the end of the year and at least 5,000, perhaps as many as 10,000 by next May,” says Woodruff. “In the first month, we had users sign up from 15 to 20 states, stretching from Minnesota to Texas and New York to Nevada. We were surprised to sign up more providers than farmers.”
Farmers can download the app free in either Android or iOS versions. Anyone (including farmers) can list one or more services they offer for a monthly fee starting at $19.99. Rates for services are negotiated between provider and user.
“Most of our initial service providers have been farmers wanting to better utilize equipment and skills through custom work,” says Woodruff. “With the cost of modern equipment, they want to maximize their return.”
The rapid growth and widespread use of the app was another surprise to the three Farmmee partners, who all live in Iowa. Initially, they focused on marketing the app to farmers in their home state, with plans to slowly branch out. But interest in the app took off as soon as the word got out.  
“We had a lot of farmers looking for drivers with a commercial driver license (CDL),” says Woodruff. “We started calling colleges in the farmer’s area that offered CDL training to reach out to new trainees. We also reached out to CDL holders we knew to ask about referrals.”
Filling gaps, like the CDL situation, is all part of customer service for the Farmmee developers. “We have put together a team to respond to user needs,” says Woodruff.
“We want Farmmee to be useful for anyone who needs a farm hand, whether for fencing, driving, or combining,” says Woodruff.
Contact: FARM SHOW Followup, Farmmee, Carlisle, Iowa 50047 (ph 888 327-6733; info@farmmee.com; www.farmmee.com).

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2021 - Volume #45, Issue #5