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Cheese Trail Leads Visitors To Indiana Producers
Follow the cheddar brick road! That’s the slogan for a fun, new way to find locally made cheese in Indiana. The American Dairy Association of Indiana came up with the Cheese Trail to connect consumers with producers.
“People have contacted us and said they didn’t know cheese was made so close to their home,” says Brooke Williams, director of communications for ADAI.
Since June, cheese lovers have been able to go to www.indianacheesetrail.com and click on 10 cheese producers on an Indiana map. Information and a video about the cheesemakers pop up to explain who makes the cheese and where and when it can be purchased. Many offer a variety of products. Some add to the experience - like watching the cheese being made or seeing cows up close and personal. An Italian cheese shop lets customers create their own charcuterie boards.
“This is ongoing. We’ve made it a choose-your-own-adventure type of destination.” Williams says. “When we pitched this to creameries, they were so excited to be part of the cheese trail.”
The ADAI began the process by working with members and getting lists from the board of animal health. They spent time at the 10 businesses/farms that were interested to create the short videos. It’s something that could be done with growers of other products in other regions, Williams notes.
Contact: FARM SHOW Followup, Brooke Williams, American Dairy Association of Indiana, 9360 Castlegate Dr., Indianapolis, Ind. 46256 (ph 317 842-3060; williams@winnersdrinkmilk.com; www.indianacheesetrail.com).

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2021 - Volume #45, Issue #5