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Flower Grower Sells Bouquet Subscriptions
Glennys Doane has a new spin on Farm-to-Table. Instead of food, she grows flowers for the centerpieces. Her Prairie Field clients subscribe for one or two bouquets to be delivered each month from May through September.
I have been growing flowers for 3 years and sold them at farmers market venues. After the first year, I wanted a different model for marketing, says the Downs, Kansas, grower.
She lives in a rural area, 85 miles from a larger city, but has found great support in her community. Some subscribers are businesses that display the flowers in public areas. Many clients are friends or people who treat themselves with flowers or give them to others. One customer has her monthly bouquet delivered to someone different each time.
Doane grows about 1/4 of an acre of flowers on the Doanes grain farm and has plenty of room to expand. She plants many kinds of flowers to ensure something is blooming throughout the season. Along with common varieties from ageratum to zinnias, she likes to surprise her clients with flowers like Ammi, which looks similar to Queen Annes lace and comes in white, purple and chocolate.
The sunflower is my staple. And Im a great forager, Doane says, explaining she tucks in branches of choke cherry blossoms, sprigs of milo, and fall foliage plants, depending on the season.
I never promise specific flowers, she says. Im never sure what I will have, and I never know about the weather. One thing she always does is make her bouquets generous and full.
She follows a rotation, delivering her bouquets in about a 60-mile radius from her farm home. The one exception is an 85-mile trip to Hays, where she meets up with a friend for coffee. She charges $75 for monthly bouquets and $125 for bimonthly subscriptions. She also creates $20 bouquets for individual orders. Bouquets come with food packets and instructions, and they should last a good week, Doane says.
Every bouquet is different, arranged in a variety of vases.
Contact: FARM SHOW Followup, Glennys Doane, Downs, Kansas (ggdoane@gmail.com; www.prairiefieldflowers.com).

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2021 - Volume #45, Issue #5