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She Designs And Prints Clothes On The Farm
“Plant. Spray. Harvest. Repeat.” That’s one of the simple, but clever messages Aaron Spence includes on attire she designs and sells from her family’s Saskatchewan farm. When she’s not helping her husband, Jay, with their registered Red Angus cattle or grain crops, she is busy with her business Dirt Road Collective, an online apparel and accessories company.
    Her office/shop is a converted bedroom with equipment for vinyl cutting and sublimation printing on T-shirts, sweatshirts and hoodies. Her two daughters are models and helpers during busy times like late last year around the holidays.
    The business started when Spence designed hockey mom hoodies for herself and friends.
    “They took off and I thought of other things I’d like to wear,” she says, noting she uses social media to market her business.
    She focuses on things important to her: hockey, farming/ranching, Saskatchewan pride and Lake Diefenbaker located nearby.
    “The Saskatchewan items and farm and ranch themes are the most popular,” she says, noting her simple cursive “sk ca” design is very popular with customers in her province.
    With past experience in web and logo design, she likes the creative designing process.
    “I try to make it affordable. I’m lucky to be able to do it out of my house, so there’s no overhead. I love every time I get a sale, because it makes a cash register notification noise on my phone,” she says.
    Beside her own designs she has done custom orders for businesses using their logos, and she works with a friend who makes mugs and tumblers.
    “I’ve added accessories (such as stickers and jewelry) and hope to expand more on that,” she says.
    All her items and information is on her business website. Spence ships all over North America and local orders can be picked up at her parents’ home in Outlook, Sask.
    Spence says she is fortunate she can be creative and run a business from home and also be available to help her husband on the farm.
    “I think it’s a perfect fit, especially for a farm family,” she says.
    Contact: FARM SHOW Followup, Outlook, Sask. Canada (ph 306 867-3512; www.dirtroadcollective.ca; ajspence17@icloud.com; Facebook: Dirt Road Collective)

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2021 - Volume #45, Issue #3