Better Butter Taste Builds Business Fast

Better Butter Taste Builds Business Fast DAIRY EQUIPMENT & IDEAS Marie and Chad Miller credit their great tasting cultured butter for their fast-growing business Lofty Butter Co “We made our first batch of butter and had 75 glass jars packed and ready ” recalls Marie Miller “We planned to take them to the Warkworth Maple Syrup Festival It was the first of 100 farmers markets and pop-up events we had planned ” They had spent months jumping through government hoops whipping up test batches making marketing plans and crunching numbers It was the middle of March 2020 during the first lock-down The festival was cancelled forcing the Millers to adapt “We went online and did a pop-up social media sale and sold out in 8 hrs ” says Miller “We went full force with online sales and set up a delivery route for online orders of our butter buttermilk and crème fraiche ” Delivery meant new hoops to jump through While a recent legislative change allowed artisan dairy makers in Ontario it limited how product could be sold It had to go directly from the maker to the consumer To get butter to their buyers the Millers worked with other independent businesses including artisan bakers and coffee shops They agreed to serve as pick-up points for Lofty Butter online customers “We did some farmers markets in the summer but most of our butter was sold online and delivered ” The entrepreneurs took another step on thin ice when they opened Lofty Kitchen Market & Cafe a brick-and-mortar outlet for their business They are selling out their current every-other-week butter production at the shop causing them to abandon their delivery route Lofty Butter sells for $9 Canadian per 5 ounces The fresh cream comes from a source nearly 2 hrs away It is the only fresh cream they could find with no additives something they believe makes their butter special Once they have the cream they add 4 live cultures and let it sit for up to 5 days before churning out a 70-lb batch At that point they add flavors from garlic to chili/lime and fruit to maple syrup Getting the highest quality ingredients and making the best tasting products is important to Miller She knows it is at the root of their success Contact: FARM SHOW Followup Lofty Butter 25 King S East Colborne Ont Canada K0K 1S0 ph 905 269-9615; hello@loftybutter ca; www loftybutter ca

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