2020 - Volume #44, Issue #4, Page #05[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Nothing Runs Like A Deere
Snowmobile helmets were the first products to feature the famous tagline. It was discarded later but a copywriter named Bob Wright, who worked on the snowmobile line, kept the line in mind just in case. When the tagline was later brought to the attention of Deere’s primary marketing team, it became the backbone for the snowmobile line starting in 1971. When Deere stopped making snowmobiles in 1982, the tagline lived on. (Tri-State Old Iron Association Newsletter)
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