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Bacon Vending Machine Created Sizzle In Ohio
When the Ohio Pork Council hatched the idea of a bacon vending machine to promote pork sales, they didnít imagine it would create a sizzling media storm worldwide. Meghann Winters spearheaded the project in the fall of 2018.
Winters located a used candy vending machine and had the unit retrofitted to deliver cooked bacon strips or bacon bits for $1. Corporate sponsors Sugardale, Smithfield and Hormel donated packages of cooked bacon and the Meat Science Club at the University stocked the machine 4 or 5 times a day for the 8 days that the machine was open for business at The Ohio State University. Winters says they sold more than 275 lbs. of bacon during the trial period, with the money going to the Meat Science Club.
To promote the concept, Winters sent a press release to local media and within hours the story had gone viral, generating more than 1,100 news articles and 6,470 mentions on social media within a week. More than 40 states and 5 foreign countries carried the story.
The machine gained even more national attention when she and her boss, Bryan Murphy, appeared on the national TV news program, Fox and Friends.
Contact: FARM SHOW Followup, Ohio Pork Council, New Albany, Ohio (www.ohiopork.org).


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2020 - Volume #44, Issue #1