2019 - Volume #43, Issue #6, Page #10[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Salon Products That Come Straight From The Farm
Legred lives on a farm and spent more than 30 years working in a hair salon. With the help of a chemist, she developed shampoo and other products that she first introduced in 2016. Her business is called Farm to Fashion.
Each of her ag ingredients adds specific qualities. Corn adds softness and flexibility. Soybean is a premier moisturizer. Protein derived from sheep wool adds strength and protection from heat and UV rays. Beeswax tames hair and seals in moisture. Ruby Red Grapefruit adds a fresh, invigorating scent.
“Another key ingredient is water. I use deionized water that has been purified twice so it’s cleaner and fresher,” Legred says.
All her products are natural without added chemicals, and a manufacturing facility bottles her products according to her formulas. Initially, Legred stored and shipped product from a 17 by 60-ft. area of the farm’s machine shed. After a couple of years of double digit growth, the Legreds built a 34 by 60-ft. addition for her business.
She sells mostly to salons, but consumers also order products at her website.
“Our go-to-market strategy is sampling,” she explains. “When people try a sample, they almost always like it.”
Legred named her line of products Lis’n (pronounced “listen”) to reflect the caring relationship between a hairdresser and her clients. Her shampoo, conditioner, and de-tangler are her most popular products, but she also carries styling products as well as body wash and lotion.
As a way to promote her products and offer styling and business tips, Legred publishes a quarterly 12-page magazine called Farm to Fashion that is distributed to salons and customers.
“I always had a passion to run my own company,” says Legred, who started her company in her late 50’s. “I’m glad I did. I’m building a legacy.”
Contact: FARM SHOW Followup, Farm to Fashion, Paulette Legred, Bricelyn, Minn. (ph 844 688-0692; www.lisnbeauty.com; firstname.lastname@example.org; Facebook: Lis’n).
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