Squeak Leads To Penetrating Oil Discovery

2017 - Volume #BFS, Issue #17, Page #20

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My husband and I accidentally discovered ULTIMATE penetrating and lubricating oil when our pickup developed a loud squeak as we traveled through the Bakken oil field region in western North Dakota. The oil caught our attention at the Williston NAPA store because it was both a penetrating and lubricating oil. And it was a Pride of North Dakota product, manufactured in Dickinson, N. Dak.
  Our first use was to open the filler plug of the rear end to check the oil level. The plug was rusted tight on our 6-year-old pickup. After spraying ULTIMATE on it, we ended up waiting a day in order to get the right size tool. It loosened on the first try. My husband added oil, and then sprayed ULTIMATE on the U-joints, knuckles and other parts, and the squeak disappeared. Later we took the truck to a mechanic, who changed out one of the U-joints.
  I was curious about the oil’s origins so I called the number on the can. Turns out the manufacturer, GW Enterprises, is a family business. Fayette Heidecker explained that her husband, Gary, developed the product back in 1992, working with local mechanics. They worked with I-K-I Manufacturing in Wisconsin to put it on the market.
  “It’s a petroleum-based product that’s unique because it’s both a penetrating and lubricating spray,” says Heidecker.
  ULTIMATE oil eliminates squeaks, frees rusted bolts, nuts, and parts and can also be used to lubricate and protect.
  Though the target market is industrial and equipment, other buyers – including many women – use it for a variety of things including electric razors, sewing machines, squeaky garage doors, frozen locks and sporting goods.
  The product is available at retail outlets throughout the region. Check the website below for locations. The Heideckers are looking for dealers and distributors in other parts of the country.
  Right now, if you’re out of state, the best way to buy the product is to purchase on Amazon.com by searching in “Automotive” for “ULTIMATE lubricating spray”. Spray can be purchased by single can or by case of 12. You can also talk to your local auto parts, or hardware store and encourage them to become a dealer.         Contact: GW Enterprises, 701 227-8511; (safari@ndsupernet.com). To view brochure for more information, please visit our website: www.gw-ultimate.com

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Squeak Leads To Penetrating Oil Discovery FARM SHOP Maintenance My husband and I accidentally discovered ULTIMATE penetrating and lubricating oil when our pickup developed a loud squeak as we traveled through the Bakken oil field region in western North Dakota The oil caught our attention at the Williston NAPA store because it was both a penetrating and lubricating oil And it was a Pride of North Dakota product manufactured in Dickinson N Dak Our first use was to open the filler plug of the rear end to check the oil level The plug was rusted tight on our 6-year-old pickup After spraying ULTIMATE on it we ended up waiting a day in order to get the right size tool It loosened on the first try My husband added oil and then sprayed ULTIMATE on the U-joints knuckles and other parts and the squeak disappeared Later we took the truck to a mechanic who changed out one of the U-joints I was curious about the oil’s origins so I called the number on the can Turns out the manufacturer GW Enterprises is a family business Fayette Heidecker explained that her husband Gary developed the product back in 1992 working with local mechanics They worked with I-K-I Manufacturing in Wisconsin to put it on the market “It’s a petroleum-based product that’s unique because it’s both a penetrating and lubricating spray ” says Heidecker ULTIMATE oil eliminates squeaks frees rusted bolts nuts and parts and can also be used to lubricate and protect Though the target market is industrial and equipment other buyers – including many women – use it for a variety of things including electric razors sewing machines squeaky garage doors frozen locks and sporting goods The product is available at retail outlets throughout the region Check the website below for locations The Heideckers are looking for dealers and distributors in other parts of the country Right now if you’re out of state the best way to buy the product is to purchase on Amazon com by searching in “Automotive” for “ULTIMATE lubricating spray” Spray can be purchased by single can or by case of 12 You can also talk to your local auto parts or hardware store and encourage them to become a dealer Contact: GW Enterprises 701 227-8511; safari@ndsupernet com To view brochure for more information please visit our website: www gw-ultimate com

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