2017 - Volume #41, Issue #4, Page #40[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Butcher Sells Meat From German Vending Machine
“The size of the package doesn’t matter. I can adjust every 3 millimeters whether it’s for bacon or pot roast,” Reams says.
The machine’s versatility to dispense everything from his popular burger blend to his prize winning sausages, brats and wieners, caught his attention the minute he saw one at an international meat trade show in Germany. That was four years ago, when the European manufacturer, Regiomat, wasn’t ready to sell to North America.
At the 2016 trade show, Reams connected with a salesman, who had attended the University of Wisconsin-River Falls. Reams convinced him that RJ’s Meat should be the first U.S. buyer.
The refrigerated machines have many safety features including UV-protected, triple pane safety glass. He places them under his shop’s overhang out of the direct sun, and there are food safety measures in place. For example, if the temperature goes too high, the machine won’t dispense anything. Reams can also be notified through his phone, or be informed when it needs to be restocked with product or change. The machines are set up for cash or credit cards, with the prices the same as in the shop.
Memorial Day was extra busy, and Reams added products three times. He notes the items that sell changes from day to day.
“On Sunday bacon was selling like crazy, but not much sold on Memorial Day,” he says.
Though it was a substantial investment (about half the cost of his first home), Reams anticipates a two-year payback. But the biggest payback may be customer service and a little more personal time. Customers who commute to the Twin Cities in Minnesota have been asking for later hours (after 7 p.m.) Monday-Saturday and longer hours on Sunday. After nearly three decades of running the family-owned business, Reams didn’t want to take away more personal time from his family or employees. The vending machine extends the hours and is convenient for customers who need to shop early in the morning or at night.
“Reception has been fantastic,” Reams says, noting he has seen postings of customers taking selfies with the vending machines. An acquaintance reported that he saw seven people waiting in line in the rain.
Though Reams doesn’t know if customers will wait in line on cold winter days, the machines have frost heaters and work down to 20 degrees below zero.
Winter sales could be just as good, especially during Viking and Green Bay Packer football games. And he can only speculate what meat needs fans will have during the 2018 Super Bowl in Minneapolis, less than 30 miles away.
Contact: FARM SHOW Followup, RJ’s Meats, 1101 Coulee Rd., Hudson, Wis. 54016 (ph 715 386-9291; www.rjmeats.com; firstname.lastname@example.org).
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