2017 - Volume #41, Issue #4, Page #30[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Stylish Women’s Workwear Designed For Comfort
Sharon Moore, owner of the California company, started her journey to create workwear for women after wearing a pair of men’s coveralls during a welding class. The knee-level crotch made it difficult to walk, and the too-long sleeves were unsafe for welding.
In June 2002, after research and working with designers, she started Rosies (named after those famous WWII female workers). Her online business now includes a variety of work clothes.
“Women practically live in them because they get used to the comfort,” Moore says, noting that her clothing adjusts for different seasons and situations with a double button system on the sides to make the overall tighter or looser. That’s helpful when it’s cool and a sweatshirt fits under the overall. Loosening the stretch shoulder straps will even allow them to continue to fit during pregnancy and seasonal weight fluctuations.
Made with soft-brushed cotton twill fabric, the workwear has multiple deep pockets and kneepad pockets that hold optional light Neoprene pads. The overalls have zippers to transform them to long shorts.
“Many design features were originally suggestions from our customers,” Moore notes.
“Our pink overalls are searched for (online) the most,” Moore says. “It’s just fun, especially for women in men’s fields. They are working like a man, but want to look like a woman.”
“Smoke,” the newest overall, is water-resistant and also very popular, she adds.
The coveralls and overalls range from $73-$85. They, along with tool belts and gloves, are available through the website and a few retailers. Contact: FARM SHOW Followup, Rosies Workwear, 2899 McMillan Ave. Unit 6, San Luis Obispo, Calif. 93401 (ph 805 541-2443; www.rosiesworkwear.com; email@example.com).
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