2016 - Volume #40, Issue #2, Page #06[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
“Black Popcorn” Growing Strong In Popularity
Black Jewell’s line of black and crimson-colored and microwave popcorns is now marketed nationwide through a variety of grocery stores.
Black Jewell gourmet popcorns are packaged in 28.35-oz. and 15-oz. jars and 3-bag microwave boxes. Its main varieties are Black Jewell, Crimson Jewell and Native Mix. “All of Black Jewell’s popcorns tend to be more crunchy in texture and have more of a ‘nutty’ flavor than standard yellow or white popcorns,” Johnson says. “The colorful kernels provide protective antioxidants not present in ordinary yellow and white popcorns. They’re whole grain, gluten-free, cholesterol-free, and pop pure white and virtually free of hulls.”
The company grows its own black popcorn seed, its biggest seller, in Illinois and Indiana through contract growers.
“The non-GMO verification has been key to our growth,” Johnson says. “At least a third of the phone calls we get are from consumers who are concerned about the GMO issue, so we knew this was an issue that is shaping consumer preferences. I believe we were the first company to get non-GMO verification for a microwave popcorn product. That distinction has been instrumental in getting us into several retail chains.”
Johnson says the company’s naturally occurring black kernel color also produces a higher level of antioxidants than other popcorns. “Nutrition and medical research has shown that antioxidants help protect against free radicals – molecules that can damage cells. So this is just one more reason Black Jewell is a healthy choice in popcorns,” he says.
Contact: FARM SHOW Followup, Black Jewell Popcorn, 417 Washington Street, Columbus, Ind. 47201 (ph 800 948-2302; www.blackjewell.com).
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