1984 - Volume #8, Issue #6, Page #18[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Burma Shave Signs Combat Highway Litter
The Bureau placed 300 sets of six signs each along major highways throughout the state on members' property. The signs are reminiscent of the old Burma Shave advertising signs that used to line highways between 1925 and 1963. There are six different signs, each carrying part of a slogan designed to catch the attention of motorists.
The reflector signs are made with high-quality materials by a company that also makes highway traffic signs. Members pay a minimal fee of $50 for each set of six signs and erect them as close as possible to the roadside but just inside the fenceline on their land.
"We have placed them on all the major highways running into and out of Oklahoma so the large portion of motorists in Oklahoma see them. Some motorists traveling through the state will see two or three different slogans," says Robert Peeler, the Farm Bureau spokesman.
Each sign is about 8 in. high and 36 in. long. Peeler says the signs should have been slightly larger, maybe 12 to 15 in. high, particularly for use along freeways where they are often positioned far from the edge of the road. The signs are spaced 30 to 40 yards apart, depending on the particular stretch of road and how fast the cars might be traveling.
In addition to the Burma Shave type slogan signs, the Oklahoma Farm Bureau has also developed a reward program. Members post individual signs which offer $100 reward for arrest and conviction of litterers, to be paid by the Bureau.
"Many members say they've noticed a reduction in the amount of cans, bottles, and other litter thrown on their fields since we started the program," says Peeler, noting that they'll have a better idea of the program's success after their second full year of operation.
For more information, contact: FARM SHOW Followup, Oklahoma Farm Bureau, P.O. Box 53332 Capitol Station, Oklahoma City, Oklahoma 73105 (ph 405 525-5441).
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