2014 - Volume #38, Issue #1, Page #44[ Sample Stories From This Issue | List of All Stories In This Issue | Print this story | Read this issue]
Weed Dating: Singles Meet Over Weeds
But it’s really a wholesome event for people who aren’t interested in the bar scene and curious about trying something new, says Molly Rockamann, Founding Director of EarthDance Farms in Ferguson, Mo. She learned about weed dating from other farms on the East Coast and decided to try it last year.
“We thought it would be a fun way to get people to the farm who may not be interested in coming out for a normal volunteer day,” she says. EarthDance is a nonprofit that preserves the historic Mueller 14-acre farm in the midst of an urban area that has been organic since the 1800’s. It offers apprenticeships, classes, sells produce through CSA’s and farmer’s markets and offers a variety of programs for the public.
EarthDance staff put out flyers and promoted the first Weed Dating event for June. Rockamann was pleased when 80 people preregistered, but Mother Nature knocked out the electricity when the area was slammed with a tornado the day before. EarthDance postponed the event a day and still about 30 people attended. The farm hosted two more events in 2013 with 30 to 40 people in attendance each time.
“Don’t plan this if free weeding is your only reason,” she warns, because planning takes a lot of time. Her goal was to create a fun social event and to get people to learn about the farm. Also, the event takes more than one person to pull off successfully. Three EarthDance staff were present to run each weed dating event: Rockamann, Volunteer Coordinator Matt Lebon, and Marketing Coordinator Esther Kim.
“At least half had no gardening experience,” she says. “So my advice is not to have people weed things that aren’t obvious. For example, a weedy patch with small carrots is not ideal for first-time weed pullers.”
EarthDance staff organized participants by age groups, as Kim indicated on their name tags with icons of different gardening symbols. All the pitchforks, for example, were similar in age and weeded one section of the garden. Every five minutes, Lebon rang a cowbell and participants moved to talk to a new person in their group. The last turn was a “wild card” for people to talk to anyone they wanted.
The weeding part of the event only lasted an hour. Rockamann also included a farm tour before weeding and a BYOB happy hour afterward for people to socialize.
“Some people already had partners and some came more than once. They came to socialize and meet new people,” she says.
Once she figured out the logistics for the first event, it took less time to plan and she expects to hold more Weed Dating in the future. Rockamann isn’t aware of any love connections that have been made yet, but several exchanges of contact information were observed.
“Plus,” she notes, “just like farming, finding the right match can take time.”
For people thinking about organizing a similar event, she suggests starting small if you are not used to having a lot of people at your farm. But she recommends targeting at least 16 attendees to make it worthwhile.
She adds that the EarthDance Weed Dating events are free, though she knows some hosts charge a fee.
She is pleased with the results. Some weeds did get pulled, but more importantly she introduced potential customers and program participants to the farm in a fun new way.
Contact: FARM SHOW Followup, Molly Rockamann, Founding Director, EarthDance, 233 S. Dade Ave., Ferguson, Mo. 63135 (ph 314 521-1006; www.earthdancefarms.org).
Click here to view page story appeared in
Click here to read entire issue
To read the rest of this story, download this issue below or click here to register with your account number.