2012 - Volume #BFS, Issue #12, Page #52
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One-Stop Shop For Overalls
Mike Hearron recognized an opportunity when he had a difficult time finding traditional overalls in stores. With experience in the clothing business, he started MHOVERALLS.COM, an online catalog store three years ago.
The Forreston, Texas, hobby farmer and entrepreneur stocks several brands of overalls including Key, Big Smith, Liberty, Pointer Brand, and Berne for men, women and children. He also handles welders’ shirts, winter wear and other clothing items.
“I live in the country, and I could just tell there was a need for overalls,” Hearron says. He wears them himself because they’re comfortable.
His goal is to keep prices reasonable and offer as much variety as he can. Overall wearers are just like tractor owners who prefer one brand to another, he explains. Key, a 100-year-old company, is one of his most popular brands. But the majority of his customers are not who one would expect.
“A lot of people get my catalog just for the kids’ overalls,” Hearron says. A majority of buyers live in New York and California.
“But I talk to customers from everywhere,” he adds.
Children’s overall prices range from $19.95 to $24.95. Adult overalls start at $19.95. Hearron also carries fire retardant coveralls.
Besides the online store, Hearron will mail a free catalog. Contact: FARM SHOW Followup, MHOVERALLS, P.O. Box 21 Forreston, Texas 76041 (ph 866 218-0179).WWW.MHOVERALLS.COM

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2012 - Volume #BFS, Issue #12