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How To Publish A Fundraising Cookbook
Since printing their first cookbook in 1908, members of Chris Bradley's family have printed thousands of cookbooks for families, church groups and organizations through Fundcraft Publishing. Farmers who sell direct to customers have also had books printed, for extra income and to promote the products they raise from artichokes to zucchinis.
  The third-generation, family-run business prides itself on making it easy for customers to turn out attractive, useful books.
  Fundcraft has videos on its website (www.cookbook.com) and offers a free information kit that takes customers through the process. The kit includes sample letters to send to collect recipes and sale tips to market ads to local merchants.
  Standard packages include color covers and dividers and pages for information about the church, charity or family putting together the cookbook.
  Fundcraft offers high-tech and low-tech options. They have easy-to-use software for typing in recipes and a way for contributors to post recipes online. The company also accepts typed and legible, handwritten recipes.
  A price chart on their website shows the cost per book and offers suggested retail prices. For example, 100 books of 150 recipes cost $4.30 each and sell for $8 to $12. Buy 2,000 books, and the cost drops to $2.10/book.
  Recently the company has started printing books for farmer's markets. It gives the market something to sell, and it includes recipes by participating growers to show buyers how to cook the vegetables they sell.
  Cookbooks are typically finished within 7 to 40 days after Fundcraft receives all the recipes.
  Contact: FARM SHOW Followup, Fundcraft Publishing, P.O. Box 340, Collierville, Tenn. 38027 (ph 800 853-1363; www.fundcraft.com).

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2011 - Volume #35, Issue #4