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Online Cat Auctions Come To Your Home Or Office
You can get a good deal on a skid steer, dozer or even a bale wagon at Cat Auction Services (CAS). At a recent auction, a 2007 Cat skid steer on tracks sold for $17,000. A similar unit, but on wheels, was priced at $26,000 online. A 2005 Deere 650J crawler tractor with 6-way blade and ripper was also a steal at $45,000. Similar rigs online are listed from $65,000 to $76,000.
Best of all, you don't have to leave your house or office because the entire auction takes place online. Of course, if you would rather be on site, you can bid from a seat at an air-conditioned arena with big video screens showing the equipment. Either way, the auction goes fast.
"All our equipment is inspected and filmed while operating on site prior to the auction," says Scott Forke, regional manager, Cat Auction Services. "As a piece of equipment sells, the video is brought up on the screen. The online bidder at home sees the same video."
The CAS website is a good place to go if you're pricing equipment, too. Register at the site, and you can see what equipment sold for at recent auctions, with details on the equipment including photos and video.
Also available to the bidder is an inspection form. Each piece of equipment offered for sale is inspected to Cat used equipment standards. Inspections cover engines, operator station, appearance, hydraulics, drives, electrical systems and more.
"Our philosophy is for the buyer to be completely informed," says Forke. "We are trying to arm the buyer with information on the features and the mechanical condition of the equipment so they can be more educated when they bid."
The auctions are run by a group of Cat dealers, not Caterpillar corporate. However, the company has provided the use of its name and offers buyers and sellers a variety of services normally provided for used Cat equipment on dealer lots. Services available include financing, equipment protection plans on qualifying Cat equipment, even limited-time offers on Caterpillar work tools for Cat machines purchased at an auction.
Equipment is consigned by Cat customers, not dealers. It's offered on a no bid-in, no buy-back, no minimum or reserve basis. Bidders know they are bidding against each other, not the owner or the auction service, says Forke.
Initially a few Midwestern Cat dealers offered the auctions. Today 18 dealers are involved. In the spring, auctions may be held almost weekly across the country.
Bidders can register the day of the auction. In addition to name and address information, a letter of credit or banking information must be provided.
Prior to auction day, photos of equipment and detailed information, as well as inspection reports, can be reviewed at the auction website. Bidders on site can see the actual equipment prior to the sale. However, once the sale starts, online and on site bidders see the same thing.
Items offered at a recent auction included skid steers, Cat D9 crawlers, bale wagons, skid steer buckets and other tools and various pieces of heavy construction equipment. Several hundred pieces of equipment were offered in all.
People interested in taking part in an auction can register for updates online or request information by mail.
"We have an active mail list and send out brochures on auctions," says Forke. "It's easiest to register online, but you can do it by mail or by phone."
Contact: FARM SHOW Followup, Cat Auction Services, 860 Blue Gentian Rd., Suite 100, Eagan, Minn. 55121 (ph 651 605-2600; toll free 855 228-2286; info@catauctions.com; www.catauctions.com).


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2011 - Volume #35, Issue #3