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"Walking Billboard"
While looking for new ideas at the World Ag Expo near Tulare, Calif., in February, I spotted a bearded fellow walking around with a sign hanging around his neck. Made from cardboard, it read, "Wanted - 37 Stude-baker Coupe Parts". He had the same sign hanging down his front and back.
  I stopped him to get more info. His name is Dennis Gregory and he's been using his unusual method of advertising for a number of years. "I wear signs to shows all the time. Usually I'm at auto shows or flea markets but it's working well here at the farm show, too. People just come up to me and tell me about whatever parts they might have for sale."
  Gregory works on old cars and motorcycles so he makes up a sign for whatever he happens to be restoring or looking for at the time. He showed me the reverse side of the sign he was wearing that day and it was an "ad" for an antique Harley Davidson motorcycle. "It works great and I get to meet a lot of great people with interests similar to mine. Best of all, it doesn't cost me a cent," he told me.
  If you've got some 37 Studebaker parts, contact: Dennis Gregory, 6327 Miami Mountain Road, Fish Camp, Calif. 93623 (ph 559 683-6294).

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2008 - Volume #32, Issue #2