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Personalization Turns Art Prints Into Originals
Five years ago, Greg Bordignon put a new twist on the way he markets much of his artwork. In addition to the original acrylic paintings he produces, the Robins, Iowa artist personalizes many of his wildlife prints by integrating the buyer's name right into the scene.
  For example, a name can naturally be added to the side of a mailbox in one scene, or onto a fence-post-mounted sign in another picture.
  "I add the personalization so that it blends into the scene," he says. "I don't want the name to distract from the painting, so I use browns and soft colors to make it appear naturally part of the picture."
  "Hand-painted personalized art" is a way of turning a print into an original, he explains.
  "I generally make 500 prints in each edition, and in my mind, by personalizing them, each print becomes its own edition because there are no two alike," he says. "I've been selling regular prints for about 15 years now. Five years ago, I painted a picture that had a mailbox in it, and a buyer said they'd like to give it as a wedding present if I could put the couple's name on the mailbox. That's how it started."
  His personalized art prints are all the same price, regardless of whether the buyer chooses to add the personalization or not.
  "I'd say that more than 50 percent of my new paintings are now for personalized art prints," he says. "I can personalize one in about 15 minutes and as far as I'm concerned, it's just good for business, so I have no problem sitting down and taking the time to customize them and get them to the customer."
  Bordignon currently has five different personalized prints out, ranging from 13 by 21-in. horizontal scenes to 15 by 19 1/2-in. vertical scenes.
  He charges $75 each for the various works. Free catalog available.
  Contact: FARM SHOW Followup, Greg Bordignon, Bordignon, Ink., 630 Grand Court, Robins, Iowa 52328 (ph 319 389-2793; catalogs@bordignonink.com).

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2007 - Volume #31, Issue #2