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Carpet Shampoo Works Like Magic
With all the reports of product recalls and poor quality manufactured goods, it's nice to hear not only about a product that works, but one that consumers demand.
When Reuben Ware, a Savannah, Ga., upholstery restorer decided to quit manufacturing Aunt Grace's Magic Carpet Shampoo 5 years ago, loyal customers got angry.
Over 3,500 letters and phone calls came in to Ware asking for Aunt Grace's to be made again. "Customers were begging Ware to make it again," says Mike Pomeranz, divisional merchandise manager for Rich's Department Store in Atlanta. Rich's is the only store in the world to sell Aunt Grace's Magic Carpet Shampoo which, thanks to popular demand, is back on the market.
Just what is Aunt Grace's and why is it so popular?
"It's a concentrate that you mix with water. It takes just 3 oz. per gal. of water. Nobody knows the formula but Ware. Apparently he just mixed A, B and C together to make a terrific cleaning product," Pomeranz told FARM SHOW.
Aunt Grace's used to be advertised around Atlanta as being "capable of removing almost anything (blood, lipstick, doggie stains, etc.) not only from your carpet but also from your laundry, your windshield and even you hair."
The recent announcement to remanufacture Aunt Grace's brought orders from across the country and from abroad. "We've had orders from Ohio, California, Arizona, Colorado, and Canada. Just the other day we received an order and a check from Oslo, Norway," Pomeranz told FARM SHOW two weeks ago.
Rich's is selling the concentrate in 48 oz. tubes for $29.99. Shipping charges are extra. Pomeranz says just 6 oz. diluted in water should clean four 9-ft. by 12-ft. rugs.
Incidentally, there really is an Aunt Grace. She's inventor Ware's wife and he named the product after her.
For more information, contact: FARM SHOW Followup, Pennelope Penn, Rich's, 45 Broad St., Atlanta, Ga. 30302 (ph 404 586-4636).

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1981 - Volume #5, Issue #1