2020 - Volume #44, Issue #2, Page #10
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Farm-Based Distilleries Catching On Fast
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Ben Brueshoff and Jerad Poling are the two young men behind BET Vodka (pronounced “beet”) that’s made from sugar beet sugar.
The distillery dissolves the granules in water and other nutrients, ferments the mixture up to two weeks, distills it three times, then passes it through active carbon to produce a premium product. The men say the product has a smooth taste with a hint of peppered spice and vanilla essence. Vodka afficionados say it’s best enjoyed neat with a few drops of orange bitters and a glass garnished with lemon peel.
Brueshoff and Poling positioned their product with a unique name and packaging to gain awareness. They use a 1951 Dodge pickup to promote their product and brand at personal and business “pop up” events.
They’ve worked hard to get BET Vodka into local restaurants and bars, sharing their “locally made” story.
“The product is truly unique in the marketplace,” Brueshoff says, “and we’ve gained nice acceptance by having 3 different tasting events where we connect directly with consumers.” Their “Simplified” $400 package provides the pickup for a cocktail party and a “Sincere” package at $700 provides 3 hrs. of bar service for up to 50 people with one signature cocktail. The “Social” package for $1,000 provides 3 hrs. of bar service for up to 100 people and two signature cocktails.
“Our brand is definitely different because we’ve perfected a number of recipes that complement the smooth, all-around flavor of our product for special beverages throughout the year,” Brueshoff adds.
Contact: FARM SHOW Followup, 45th Parallel Distillery, 1570 Madison Ave., New Richmond, Wis. 54017 (ph 715 246-0565; www.betvodka.com).
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