2013 - Volume #37, Issue #5, Page #39
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"Rubber Paint" Seals, Repairs And Protects
Paul Citoli likes to think of RubberizeItTM as duct tape in a can. There seems to be no end to the uses customers come up with for the coating that repairs leaks, prevents rotting and corrosion, and adheres to most construction materials. It’s durable enough to prevent leaking in the cooling towers of Japanese nuclear power plants, yet non-toxic for use on fish ponds and horse tanks.
    It’s unlike other coatings on the market because of two characteristics.
    “It has an emulsion base and neoprene that makes it highly elastic,” Citoli says. “It’s also UV-stable and will hold up for 20 years.”
    He initially worked with the Canadian company that developed and manufactured RubberizeIt for industrial uses to protect steel from corrosion. Citoli recognized broader applications and started RubberizeIt LLC, in Hood River, Ore., to sell it in 1 and 5-gal. containers.
    “It’s a product that is especially useful on a farm,” he says. “I have a 55-gal. drum in the barn and have used it to fix a metal roof and duck pond liner. I used it to patch an old steel water tank to make a raised bed veggie garden. And I used it to coat the inside of a horse stall.”
    The black coating is the consistency of yogurt and can be painted on with a brush or roller to about the thickness of a credit card. It dries enough in about half an hour to be protected from rain and takes about 4 days to vulcanize. For some uses 2 or 3 coats build up a membrane.
    “The key is to make sure the surface is clean and to let it dry,” Citoli says.
    Use it to coat the bottom of fence posts and on raised garden beds to protect the wood from rotting. Patch small to large holes in water troughs by painting RubberizeIt over reinforced fabric or galvanized steel mesh. Apply it to metal joints on tractors and equipment to protect them from corrosion if the paint chips off.
    Including shipping, the cost of RubberizeIt is $75 for a 1-gal. can and $250 for a 5-gal. can (up to 140 sq. ft coverage on a smooth surface).
    The products can be purchased through the website and dealers. Check out the user-friendly website, Citoli says, to find the wide variety of uses.
    Contact: FARM SHOW Followup, RubberizeIt LLC, P.O. Box 642, Mosier, Ore. 97040 (ph 844-920-2280; www.rubberizeit.com).


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2013 - Volume #37, Issue #5