2012 - Volume #36, Issue #5, Page #33
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He Puts Moonlight On A Cap
“I forgot my grandson was wearing one, and when I turned to look at him, the beam hit me in the eyes,” recalls Bennet. “For about an hour afterwards, I had white spots in my eye like when you meet car lights on bright.”
Bennett put his first two sets of “Moon Lights” together for himself and his grandsons. When a coon-hunting friend saw them, he wanted a set too. That led to three more orders when others saw his headlamp.
Since then the “retired” Bennet has been busy building headlamps for use with plastic bump caps and baseball caps. He sold more than 100 sets at $100 each in just over a year, and business is picking up. When FARM SHOW called, he had just received orders for another 29 lights.
The price includes shipping and a 2-year guarantee. Bump caps are available in a variety of colors. The baseball cap version is only available in camouflage.
The two main selling features are the 1600 lumen output and a long lasting durable battery. “The lights are stronger than most 21-volt lights and will shine more than a quarter mile,” says Bennet. “We left a light on for four days and four nights one time, and it was still very bright. The 3.7-volt battery can be recharged up to 50,000 times and comes with its own smart charger.”
Bennet got the idea for his new light when heavy snows several winters ago kept him out of the woods at night. After extensive research on the internet, he came up with the combination of light and battery he wanted. He says he has compared his light to both 21 and 24-volt lamps, and his has come out ahead.
“My light gives as much light as the big ones you can buy, but without all the belts and harness you need for the weight of their batteries,” says Bennet. “I like the idea of hunters being able to get a good light without it costing them an entire paycheck.”
Bennet says the best advertising he has had yet is a successful sale. “I’ve had several hunters who bought one and then came back for 5 more,” he says.
Contact: FARM SHOW Followup, Keith Bennet, P.O. Box 674, Juda, Wis. 53550 (ph 734 790-6005).
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