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Beef Shop Lets Customers Choose How Cattle Die
An online German butcher shop (www.mycow.de) lets customers choose the breed of beef they want – from Angus to Herefords to Galloway – and how they want the animal slaughtered. Cows can be killed traditionally in a slaughter house or directly in the field, while grazing. The latter is considered more humane and supposedly makes the beef tastier because the animal isn’t subjected to stress in the final moments of its life. Website operator Suzanne Marx told a local newspaper that with the more gentle method of slaughter, meat is more tender. Cows are shot on pasture and then taken directly to the shop for butchering. A 10-lb. package of pasture-killed beef starts at about $100.


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2012 - Volume #36, Issue #1